19 May 2006
I wonder who is responsible for coming up with this little gem? I can just see the creatives sitting around the big table, snorting the white stuff, and playing word association games that eventuate in the link between women and cows - very probably via udders, or negative experiences from the divorced guys on the team. If there was an award for advertising, you know who I'd be giving it to? Not the people who think cows and soap are related in any way. I know, I know, I think I get it... cows, milk, cream, [big leap] to creamy soap, and smooth, silky skin.
I guess their marketing strategy worked, as here I am talking about it, and I bought it because it was so funny (although that may not have been quite the intention behind the concept). However, a product has to hold its own and this one failed. Was it a nice, creamy soap that lathered well? Yes. But it also left me smelling strangely of chlorine.