Wandering the streets of Akihabara a few weeks ago, I noticed a large group of people standing around a huge television screen placed outside a store. I meandered over to see what was on and realised it was the live broadcast of the Japan vs. Brazil match from the World Cup. I stood and watched for a few minutes, and then Japan kicked the first goal of the game. Against Brazil.
I waited for cheering, yelling, jumping, euphoria... anything. But all was quiet. No one reacted. I glanced at the faces of those around me and they were completely expressionless. They could just as easily have been watching a Japanese soap opera.
I danced a little jig and went on my merry way.